Creative Momentum #01
Hello and welcome to the first issue of Creative Momentum This is our bi-monthly ideas share, a place to pause, notice, and reflect on the things shaping the work we’re seeing and creating. Lately, everything feels loud. Marketing especially. More content, more tools, more pressure to say more, faster. Which is why this month’s theme […]
7. Have a heart
Have you ever been asked to manage a project that doesn’t feel quite right, and you just can’t understand why? You wish you were more excited and able to get on board with its direction; you find yourself searching for the inspiration to ensure its success. You tell yourself it’s just ‘one of those jobs’; […]
6. The Power of Storytelling
Who doesn’t love a good story, right? They are everywhere, from the shows on our screens to the shoes on our feet. Every product, object, ad, person, or animal (you get the idea) has a story to tell, even if it’s an unintentional one. That’s right, your business is telling a story whether you like […]
5. Authenticity Attracts Audiences
Authenticity is a crucial factor in the success of any project, whether it be a brand identity, a marketing campaign, employee engagement materials, social media posts or simply the sharing of important information. For a project to thrive, it must connect with and expand its audience. Post number 5 in our thriving projects series discusses […]
4. A Stand Out Concept
Why do some campaigns make a lasting impact while others go by completely unnoticed? It often comes down to what companies do following the research stage – do they jump straight to production or do they first develop a concept? More than pretty pictures When we set out to create a thriving project for […]
3. Doing the research and doing it right
For us to create a thriving project, doing the right research is key. It helps us understand the landscape in which your business needs to communicate, but it also feeds our creativity. We need an informed picture of what’s going on outside of your business. What are other organisations already doing and what can you […]
2. Teamwork makes the dreamwork
A thriving client-agency relationship can be hard to come by, whether you have experience working with creative agencies or not, finding the right partner can seem like a daunting task. Here are a few factors that we think contribute towards successful client-agency collaboration: Building strong foundationsA strong relationship between agency and client will lay the […]
The Thriving Projects Series
Hello and welcome to our Thriving Projects series. At Haycraft Creative our point of difference is ‘We craft projects that thrive’, it underpins everything we do and inspires how we do it. We also use it to measure whether we’ve done our job! With this in mind, we thought it would be helpful to talk […]
Welcome to the Haycraft Creative blog
The main purpose of this blog is to share industry insights, provide creative inspiration and it’s a good opportunity for us to post in a bit more detail about what we do and how we help our clients achieve their goals. The purpose of this post however is to give you a bit of an […]
