Sustainable Nitrogen Alliance

Nitrogen doesn’t often make headlines but its impact is everywhere. From air pollution and river health to climate change and biodiversity loss, this invisible element is causing visible damage. The Sustainable Nitrogen Alliance came to us with a challenge: how do you make something this complex feel urgent, important and actionable?

Working closely with their team, we helped shape a policy briefing that would do just that. Drawing on in depth research from IEEP UK and Aether, and recommendations from the Nutrient Management Expert Group, we transformed technical insight into a clear and compelling story. One that cuts through policy noise and makes a strong case for change.

The result is a publication designed not just to inform but to influence, a tool for campaigners, advisors and decision makers working towards an integrated strategy that puts nitrogen on the map.