A New Identity for a New Chapter
The Freedom Club
As The Freedom Club expanded its offer, it found itself out of step with its own identity. What began as a simple community had grown into something more ambitious. A place where professionals come to take control of their finances, build sustainable income and design life on their own terms. But the old brand didn’t reflect that. It felt vague and outdated, and it didn’t give people a clear sense of what The Freedom Club stood for or what it could help them achieve.
We worked with Hazel and Dennis, the founders, to create a new identity and website that would meet the moment. Something fresh and energetic, but grounded in meaning. The design centres on a vibrant teal, echoing the sea and its connection to freedom, paired with friendly, informal typography that keeps the tone accessible. At the heart of the new logo is a spark, representing the start of a new direction, a breakthrough or a shift in mindset. It is a simple idea, but one that captures the essence of what The Freedom Club is about.
The result is a brand that brings clarity and confidence to every part of the experience. It helps the team tell their story more clearly, connect with the right people, and support a growing community with a stronger sense of purpose. A new foundation for everything that comes next.
