Soil Association

Fruit and vegetable production in England is under pressure from all sides. Rising costs, low profit margins, labour shortages and increasingly unpredictable weather have left many growers struggling to stay afloat. The Soil Association had a clear and urgent message to share, with a detailed roadmap for how government policy could help build a fairer, healthier and more resilient horticulture sector. What they needed was a way to bring that story to life.

We worked closely with their team to turn the report into a visually rich, highly readable printed publication. We designed the layout, created and sourced illustrations, selected photography, and developed infographics that helped unpack the data. The goal was to make the content not only easier to absorb, but more engaging and persuasive – something that could cut through noise and help shift the conversation.

The final brochure gives weight and clarity to the Soil Association’s case for change. It connects policy recommendations with real-world stories and practical solutions, making a complex issue feel both tangible and actionable. A tool to support growers, inform policymakers and inspire better decisions for the future of food.