as it should be...
As it should be work with purpose-driven organisations, ethical brands, and good causes to make accessible and sustainable products and services. As a responsible business with purpose at its core they are now a Certified B Corporation®, and give 2% of their revenue to non-profits.
We worked with As it should be to create a brand that has inclusivity and sustainability at it’s heart. The AISB world is full of colour, irregular shapes and references to nature. It hosts a varied community of individuals that exist to support the strong ethics of the organisation.
What was in As it should be’s brand toolkit?
- A brand snapshot guide
- Logo (multiple versions)
- Set of supporting illustrations
- Colour Palette
- Social media graphic style
Working with Clair and Phil is a delight. From a fairly open brief, they’ve explored several avenues and distilled my meandering thoughts to create a brand identity that reflects our mission, values, and approach to work. I’m very happy and am looking forward to continuing to work with them.
Jon – Managing Director