as it should be...

As it should be work with purpose-driven organisations, ethical brands, and good causes to make accessible and sustainable products and services. As a responsible business with purpose at its core they are now a Certified B Corporation®, and give 2% of their revenue to non-profits.

We worked with As it should be to create a brand that has inclusivity and sustainability at it’s heart. The AISB world is full of colour, irregular shapes and references to nature. It hosts a varied community of individuals that exist to support the strong ethics of the organisation.

What was in As it should be’s brand toolkit?

  • A brand snapshot guide
  • Logo (multiple versions)
  • Set of supporting illustrations
  • Colour Palette
  • Typography
  • Social media graphic style
Social Media assets for As it should be

Working with Clair and Phil is a delight. From a fairly open brief, they’ve explored several avenues and distilled my meandering thoughts to create a brand identity that reflects our mission, values, and approach to work. I’m very happy and am looking forward to continuing to work with them.

Jon – Managing Director

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Always aiming to surprise and delight with our ideas,  we pride ourselves in presenting well crafted creative that sets you apart from your competition.

Haycraft Creative
The Hive
6 Beaufighter Rd
Weston-super-Mare
BS24 8EE

Phone: 01934 411298
hello@haycraftcreative.co.uk

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©2023 Haycraft Creative Ltd is a registered company in England and Wales No. 09398844