as it should be...

As it should be work with purpose-driven organisations, ethical brands, and good causes to make accessible and sustainable products and services. As a responsible business with purpose at its core they are now a Certified B Corporation®, and give 2% of their revenue to non-profits.

We worked with As it should be to create a brand that has inclusivity and sustainability at it’s heart. The AISB world is full of colour, irregular shapes and references to nature. It hosts a varied community of individuals that exist to support the strong ethics of the organisation.

What was in As it should be’s brand toolkit?

  • A brand snapshot guide
  • Logo (multiple versions)
  • Set of supporting illustrations
  • Colour Palette
  • Typography
  • Social media graphic style
Social Media assets for As it should be

Working with Clair and Phil is a delight. From a fairly open brief, they’ve explored several avenues and distilled my meandering thoughts to create a brand identity that reflects our mission, values, and approach to work. I’m very happy and am looking forward to continuing to work with them.

Jon – Managing Director

Back To Top

Always aiming to surprise and delight with our ideas,  we pride ourselves in presenting well crafted creative that sets you apart from your competition.

Haycraft Creative
The Hive
6 Beaufighter Rd
BS24 8EE

Phone: 01934 411298


©2024 Haycraft Creative Ltd is a registered company in England and Wales No. 09398844