Amelia set up Ameliabilities with an ethos that centres around using creativity to enrich the lives of others. Amelia came to us in need of a visual language that could be flexible enough to promote a wide variety of creative social projects while retaining its own personality.
With a mission to set up inspirational projects that have a powerful message at their backbone, the final look and feel resulted in a playful and vibrant brand style that has the potential to adapt to fit each individual project.
In addition to creating Amelia’s brand identity, we ran several creative consultation sessions with her to explore some of the projects in a bit more detail. We looked at which actions would need to be taken to bring these projects to life and brainstormed promotional ideas and logistics in detail. This resulted in a list of actionable tasks she could take to get things off the ground.
What was in Ameliabilities brand toolkit?
- A brand snapshot document showing all logo versions, the colour pallet, typography, Graphic Elements, Examples of social graphics, and printed materials.
- Logo versions
- Illustrations / Graphic elements
I approached Haycraft Creative with a chaotic problem that required creative solutions. From the beginning, I felt they showed an amazing talent for sussing out not only what I _really_ wanted but also what I _actually_ needed. They took the time to understand the (rather eccentric) landscape my business navigates in, and take my personality and ambitions into account. It was an absolute treat to receive so many brilliant suggestions that I had problems choosing, and a result that was flexible enough to grow with me, but clear enough to be implemented right away. I ended up using them for brand development, graphic design work and concept development, and I’m equally pleased with their work in all three fields. I cannot recommend them enough – you’ll be in excellent hands.
Amelia Eikli – Creative Project Alchemist