Web Design & Build Archives - Haycraft Creative

Soto

clairhaycraft — Tue, 06 Jan 2026 14:45:42 +0000

Website Redesign for Bristol's Friendliest WordPress Agency

Soto came to us at a turning point. They’d grown, evolved, and were working towards B Corp certification, but their website hadn’t kept up. It no longer reflected who they’d become.

They needed something that felt intuitive, told their story clearly, and made an immediate impression. As a WordPress agency, they also wanted to stand out visually in a crowded space.

What we could see that they couldn’t was their warmth. The confidence they bring to client consultations. Their genuine commitment to getting things done. We helped them lean into that, positioning themselves as Bristol’s friendliest WordPress agency, and built a website that made it unmistakable from the first scroll.

The design challenge was balancing that friendliness with the professionalism their clients expect. Having worked alongside them on client projects, we understood how they operate. That inside view made all the difference.

The result was a website their audience finally got. It gave Soto the clarity and confidence to carry that identity further, into email signatures, business cards, and everything in between. Joined up, consistent, and something they’re genuinely proud of.

Visit the Soto Digital Website

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The European Society of Pathology

clairhaycraft — Tue, 06 Jan 2026 14:28:12 +0000

A Fresh Digital Identity for a Global Leader in Pathology

The European Society of Pathology had just completed a major rebrand. As an organisation, it plays a central role in advancing pathology across Europe, supporting research, education and high-quality diagnostic practice. But their digital presence no longer reflected the scale or ambition of their work.

They needed something that could.

We worked alongside the team at Soto Digital to translate the new brand into a clear, flexible digital experience, two websites in total. One for the society itself, and one for the European Congress of Pathology, the world’s largest annual pathology congress, welcoming more than 5,000 delegates from across the globe each year.

What struck us most was the scale of the community ESP supports. Thousands of clinicians, researchers and specialists, connected by a shared commitment to improving patient care. The challenge was making large volumes of complex information feel coherent and easy to navigate for such a broad audience.

We developed a design approach that could hold everything: scientific resources, member services, congress updates and news, while keeping the experience intuitive. Careful use of layout, hierarchy and visual rhythm guides visitors through the content without overwhelming them.

Behind the scenes, the platform works hard too. It integrates with the society’s membership system and supports personalised content for different users. But from the visitor’s perspective, the experience feels simple and seamless.

The result is two websites that reflect the professionalism and international reach of the organisation. A digital presence that brings clarity to a complex field, and gives the European Society of Pathology a platform built to grow with its community.

Visit the European Society of Pathology website.

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The Freedom Club

clairhaycraft — Tue, 25 Mar 2025 11:40:13 +0000

A New Identity for a New Chapter

The Freedom Club

As The Freedom Club expanded its offer, it found itself out of step with its own identity. What began as a simple community had grown into something more ambitious. A place where professionals come to take control of their finances, build sustainable income and design life on their own terms. But the old brand didn’t reflect that. It felt vague and outdated, and it didn’t give people a clear sense of what The Freedom Club stood for or what it could help them achieve.

We worked with Hazel and Dennis, the founders, to create a new identity and website that would meet the moment. Something fresh and energetic, but grounded in meaning. The design centres on a vibrant teal, echoing the sea and its connection to freedom, paired with friendly, informal typography that keeps the tone accessible. At the heart of the new logo is a spark, representing the start of a new direction, a breakthrough or a shift in mindset. It is a simple idea, but one that captures the essence of what The Freedom Club is about.

The result is a brand that brings clarity and confidence to every part of the experience. It helps the team tell their story more clearly, connect with the right people, and support a growing community with a stronger sense of purpose. A new foundation for everything that comes next.

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As it should be

clairhaycraft — Mon, 17 Oct 2022 11:28:12 +0000

as it should be...

As it should be work with purpose-driven organisations, ethical brands, and good causes to make accessible and sustainable products and services. As a responsible business with purpose at its core they are now a Certified B Corporation^®, and give 2% of their revenue to non-profits.

We worked with As it should be to create a brand that has inclusivity and sustainability at it’s heart. The AISB world is full of colour, irregular shapes and references to nature. It hosts a varied community of individuals that exist to support the strong ethics of the organisation.

What was in As it should be’s brand toolkit?

A brand snapshot guide
Logo (multiple versions)
Set of supporting illustrations
Colour Palette
Typography
Social media graphic style

Working with Clair and Phil is a delight. From a fairly open brief, they’ve explored several avenues and distilled my meandering thoughts to create a brand identity that reflects our mission, values, and approach to work. I’m very happy and am looking forward to continuing to work with them.

Jon – Managing Director

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Living Learning English

clairhaycraft — Wed, 04 Nov 2020 15:04:01 +0000

Living Learning English

The full works for Bristol based language school, Living Learning English.

Living Learning English specialise in home tutored English for corporate, educational and personal use.

They needed a full overhaul of all of their materials so we had the opportunity to art direct their photoshoots, create illustrations in-line with their brand identity and design their prospectus and website.

This project was designed whilst working on contract for Mango Consulting in Bristol.

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The Power Outlet

clairhaycraft — Sun, 04 Oct 2020 15:11:06 +0000

The Power Outlet

The Power Outlet sell top of the range power sockets and charging facilities for conferences, exhibitions, live events, and homes. They are headquartered in Bristol but distribute globally.

They come to us for conceptual copywriting, advertising ideas, social media graphics and creative support throughout their website.

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