Members’ Portal Experience for Araminta Campbell
We partnered with Soto Digital to support the development of a private members’ portal for Araminta Campbell Ltd, a luxury Scottish textile brand recognised for its hand-woven and mill-woven pieces grounded in heritage, artistry, and sustainability.
As the brand expanded its digital presence, the goal was to create a considered online space that brings clients closer to the craftsmanship behind each piece.
Our Role
We led the creative direction of the experience, working in close collaboration with Soto Digital and the Araminta Campbell team throughout the project.
Our involvement included:
- Contributing to early concepts and experience direction
- Joining project calls and workshops
- Shaping the visual language and user experience
- Ensuring the portal reflected the brand’s depth and attention to detail
The Experience
The members’ portal offers a personalised environment where clients can engage more deeply with the brand and their collections.
Key features include:
- Your Wardrobe – a curated view of owned pieces
- Wishlist – saved collections and future interests
- Picked by Minta – selections curated by founder Araminta Birse-Stewart
The experience combines editorial design with refined usability. Rich imagery, thoughtful layouts, and narrative-led content highlight the people, processes, and materials behind each textile.
Outcome
The result is a digital space that reflects the integrity of the Araminta Campbell brand, considered, detailed, and rooted in craft.
A collaborative process with Soto Digital and a brand whose work carries a strong sense of identity and care.
Date:
March 9, 2026
