Creative Momentum #03
What if your next opportunity is actually hiding in plain sight?
Last month we spent a week in Copenhagen. Galleries, museums, architecture, design, and plenty of time to wander and notice things. We came back full of ideas and wanted to share some of them with you.💡
So, this issue brings together the places, experiences and ideas that caught our attention while we were away. From an underground reservoir turned art space to a power plant with a ski slope on the roof ⛷️ we kept finding ourselves drawn to the same question: What else could this be?
It’s a useful one for us as business owners too. A prompt to think differently about the services we offer, the spaces we use, the experiences we create, and the opportunities that might be hiding in plain sight.
We hope something here inspires you to look at your own work a little differently 👀.
What's caught our attention...
What We Noticed in Copenhagen
One thing kept catching our attention in Copenhagen: almost nothing seemed content with doing just one job.
Cisternerne, a former drinking water reservoir transformed into an underground art space, felt like the perfect example. Again and again, we came across places that had been reimagined, repurposed or given an entirely new role.
What got us wasn’t how big or bold these ideas were, even though they absolutely are. It was how practical they felt. Everywhere we looked, creative thinking was right there making everyday life a bit better for the people around it.
A waste-to-energy plant that doubles as a ski slope, hiking trail and viewpoint. A perfect example of Copenhagen’s habit of asking, “What else could this be?” We took the lift up and the steps back down.
A playground on top, a car park underneath. A simple but ingenious example of how existing spaces can be reimagined to create something more useful, enjoyable and valuable.
A former shipyard transformed into one of Copenhagen’s most creative districts. Street food, art galleries, live events and even a world-renowned restaurant all sit alongside each other on the waterfront.
BLOX is home to Denmark’s Architecture Centre, but our favourite feature was the slide that takes you from the top floor to the bottom. A small detail, perhaps, but another example of Copenhagen finding ways to make everyday experiences a little more fun.
More than anything, these places showed us what can happen when creativity and innovation are applied to everyday life.
A quick exercise
What else could this be?
If a reservoir can become an art space and a power station can become a ski slope, what in your business could serve more than one purpose?
✨ Could a client presentation form the basis of a talk?
✨ Could your office become an event space one evening a month?
✨ Could a supplier relationship become
a collaboration?
✨ Could a waiting room become an educational space?
✨ Could a spare hour become a mentoring session?
Chances are you already have something that could create value in a completely different way. What potential do you see?
What’s inspired us...
How Japan made the poster an art form of its own
Whilst at the Danish Design Museum, we were inspired by this bold exhibition on post-war poster design.
Rich colour, layers of detail and a real sense of playfulness. Decades old, yet somehow still feeling fresh, energetic and full of life.
Nobody else was making work that looked like this. There’s a confidence to it, a willingness to do things differently.
We felt lucky to stumble across it. Graphic design exhibitions are a rare treat.
What we've been up to...
In and out of the studio
Ongoing brand and website work, with a continued focus on clarity, structure and ease of use.
Verto Website Launch 🙌
Visit the website here
Marketing Support for Goldilok
Helping a growing cybersecurity business with their social graphics.
Clair Talks Business & Wellbeing
Sharing insights at Founders Playground, Bristol.
Black Letter Communications
Developing a credentials document for the legal sector.
A final thought...
One of the things Copenhagen reminded us is that opportunities can often be found by looking at something familiar in a different way.
Perhaps it’s a question worth asking in your own business this month: what else could this become?
hope you enjoyed the read and see you next time!
Clair x
Creative Director, Haycraft Creative
clair@haycraftcreative.co.uk
Ready to get clearer on your comms?
I’d love to help you do that. Send me an email and we’ll book a meeting to talk it through.
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