Sukuma is the paddle board brand from 4 Lakes Waterski School. 4 Lakes are a small, family-run business who run their activities from the southern edge of the Cotswold Water Park.

The name Sukuma came from the Zulu translation of ‘Stand-up’, our style ques were taken from the famous cow hide sheilds and weaponry used by the Zulu people.

We designed their brand identity and boards.