Immersive by Design
A print campaign for Gartenart, who design and build natural swimming ponds.
The starting point: how do you capture the feeling of swimming in a natural pond on a printed page? Gartenart’s ponds bring water, planting and landscape together into something that feels genuinely restorative, and we wanted the ads to do the same.
Aerial perspectives draw the eye into the water. Typography follows its movement. Colours come straight from the ponds themselves.
The finished ads feel more like an invitation than a sales pitch. Exactly what Gartenart were after.
Category:
Date:
March 27, 2025
