Bidfood are one of the UK’s leading foodservice distribution companies. They have depots across the UK, employing 4500 people in warehouse, telesales, fieldsales, multi-drop delivery drivers, and all the roles that support the purchase, supply chain and delivery of their customers’ orders.

They needed an employer brand that represented the variety of roles within their company, from warehouse staff through to senior management.

This bold yet relatable illustration style was rolled out across a wide range of materials including: 

• Interactive employee engagement guide 
• Values in practice illustration
• Health and well-being illustrations
• Interactive learning guide
• Managers workbook
• Recruitment posters.