Campaigns & Communications Archives - Haycraft Creative

Moneyhub

clairhaycraft — Thu, 27 Mar 2025 13:39:14 +0000

Clarity Across Channels

A design system for Moneyhub, built to work across print, digital and physical formats.

Moneyhub operate in a space where the ideas are complex and the audience is informed. The work needed to communicate clearly without oversimplifying. Confident, but not intimidating.

That meant creating something flexible enough to stretch across LinkedIn carousels, white papers and exhibition stand graphics, while staying visually consistent throughout.

Carousel content guides readers through ideas in digestible steps. White papers balance depth with readability. Exhibition graphics take the same system into physical space, holding their own in a busy environment.

One visual language, a lot of different rooms.

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Gartenart

clairhaycraft — Thu, 27 Mar 2025 10:50:21 +0000

Immersive by Design

A print campaign for Gartenart, who design and build natural swimming ponds.

The starting point: how do you capture the feeling of swimming in a natural pond on a printed page? Gartenart’s ponds bring water, planting and landscape together into something that feels genuinely restorative, and we wanted the ads to do the same.

Aerial perspectives draw the eye into the water. Typography follows its movement. Colours come straight from the ponds themselves.

The finished ads feel more like an invitation than a sales pitch. Exactly what Gartenart were after.

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Sustainable Nitrogen Alliance

clairhaycraft — Tue, 15 Oct 2024 08:09:45 +0000

Next Steps for Nitrogen Policy

Sustainable Nitrogen Alliance

Nitrogen doesn’t often make headlines but its impact is everywhere. From air pollution and river health to climate change and biodiversity loss, this invisible element is causing visible damage. The Sustainable Nitrogen Alliance came to us with a challenge: how do you make something this complex feel urgent, important and actionable?

Working closely with their team, we helped shape a policy briefing that would do just that. Drawing on in depth research from IEEP UK and Aether, and recommendations from the Nutrient Management Expert Group, we transformed technical insight into a clear and compelling story. One that cuts through policy noise and makes a strong case for change.

The result is a publication designed not just to inform but to influence, a tool for campaigners, advisors and decision makers working towards an integrated strategy that puts nitrogen on the map.

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The Soil Association

clairhaycraft — Tue, 15 Oct 2024 08:06:46 +0000

Home Grown Hopes

Soil Association

Fruit and vegetable production in England is under pressure from all sides. Rising costs, low profit margins, labour shortages and increasingly unpredictable weather have left many growers struggling to stay afloat. The Soil Association had a clear and urgent message to share, with a detailed roadmap for how government policy could help build a fairer, healthier and more resilient horticulture sector. What they needed was a way to bring that story to life.

We worked closely with their team to turn the report into a visually rich, highly readable printed publication. We designed the layout, created and sourced illustrations, selected photography, and developed infographics that helped unpack the data. The goal was to make the content not only easier to absorb, but more engaging and persuasive – something that could cut through noise and help shift the conversation.

The final brochure gives weight and clarity to the Soil Association’s case for change. It connects policy recommendations with real-world stories and practical solutions, making a complex issue feel both tangible and actionable. A tool to support growers, inform policymakers and inspire better decisions for the future of food.

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Bidfood – Apprenticeship training

clairhaycraft — Thu, 05 Oct 2023 09:57:43 +0000

Bidfood apprenticeship guide

Apprenticeships are a great option for school leavers, people upskilling in their careers, or those looking to change their careers to find that much-needed job satisfaction. Bidfood offers a wide range of apprenticeships, encouraging people inside and outside the company to explore this avenue.

We designed this easy-to-use, step-by-step guide for the Bidfood apprenticeships team to share with people interested in pursuing the apprenticeship route.

The guide covers:

How apprentices are supported throughout the application process and beyond
The criteria needed to become an apprentice
How apprenticeships compare to academic qualifications
Frequently Asked Questions
The current apprenticeships
Important information for line managers
How to find and apply for a role

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National Trust

clairhaycraft — Sun, 04 Jul 2021 09:45:27 +0000

National Trust

We were selected to design the 2020 National Trust membership card and letter.

The project ran from concept to completion and was an exciting one to be part of.

The new cards are entirely recyclable and compostable and will avoid the use of 12.5 tonnes of plastic a year.

The 2020 plastic free membership card

Accompanying membership renewal letter and icon designs

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Bidfood

clairhaycraft — Fri, 05 Mar 2021 15:43:42 +0000

Employer Brand Design for Bidfood

Bidfood are one of the UK’s leading foodservice distribution companies. They have depots across the UK, employing 4500 people in warehouse, telesales, fieldsales, multi-drop delivery drivers, and all the roles that support the purchase, supply chain and delivery of their customers’ orders.

They needed an employer brand that represented the variety of roles within their company, from warehouse staff through to senior management.

This bold yet relatable illustration style was rolled out across a wide range of materials including:

Interactive employee engagement guide
Values in practice illustration
Health and well-being illustrations
Interactive learning guide
Managers workbook
Recruitment posters.

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Quenington Parish Council

clairhaycraft — Thu, 04 Feb 2021 14:58:19 +0000

River Valley Walks Map

Cotswold walks map designed for Quenington Parish Council.

The brief was to design a leaflet to attract visitors to the village of Quenington and encourage them to explore the surrounding countryside. The printed leaflet contains an illustrated map and description of local walks and photographs of the area. It was printed on FSC certified paper stock.

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Money Hub

clairhaycraft — Thu, 05 Nov 2020 13:55:50 +0000

Moneyhub Open Finance

Clean, contemporary creative for Moneyhub Open Finance.

Moneyhub’s mission is to help other businesses improve their customer’s financial wellbeing by helping them create open banking and open finance powered solutions.

They are authorised as AISP and PISP by the FCA, ISO-27001 certified, a founding member of FDTA and a member of EMA. They also have multiple awards under their belt.

We support Moneyhub with all of their design and marketing needs, from brand development through to infographics, presentations, advertising, case studies and more.

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Push The Button

clairhaycraft — Wed, 04 Nov 2020 15:09:51 +0000

Push the Button

Clean and contemporary layouts for Bristol based Push the Button.

Push the Button are experts at providing and installing tech within the entertainment industry. Whether it’s a top West End theatre, a cruise ship or a multipurpose arts venue, Push The Button have the technical know-how to take on all projects great and small.

They asked us to design their company stationery and quote templates. Taking their existing logo and colour palette into account, we created a clean and professional identity for them to feel proud of.

Promotional Material for Temperature Screening

A sales piece promoting a range of body temperature screening products for installation in theatre entrances. These products detect high temperatures early and play a fundamental role in reducing the spread of COVID-19.

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